Rankings Definition - SEO Glossary Searchmetrics.
Ultimately, rankings are the proof that search engine optimization has - or has not - been successful. For this reason, rankings for keywords defined as relevant should be regularly monitored as part of the SEO auditing process. Using a fixed keyword set comprising relevant terms is also an effective method of monitoring rankings. This is an important task because ranking losses enable conclusions to be drawn regarding a pages quality. At the same time, ranking gains also act as evidence of well-performed, successful optimization. If a website suffers a drop in rankings for particular keywords, then this is a signal to SEOs and webmasters that they should react. Reacting to issues that arise is, on its own, insufficient. For a website to be sustainably successful, it requires constant work and attention. Even if important rankings seem stable today, this can quickly change in the short term, particularly when dealing with highly competitive keywords. Learn more about rankings and the factors that influence them in our whitepapers. Learn more about Ranking Factors. Build your Knowledge with our Marketing Packs. Improve your website performance through UX Optimizations.
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