Search engine optimisation SEO for data publishers: Best practice guide - GOV.UK.
Search engine optimisation for publishers: Best practice guide. Guidance Search engine optimisation SEO for data publishers: Best practice guide. Published 28 January 2020. Best practice guide. Fill out all metadata fields on data portals. Keep page titles no longer than 50-60 characters. Optimise the content of abstracts. Do not include lists of keywords. Check whether you can influence the URL. Avoid special characters where these are not displayed correctly. Keep the same URL if your data is updated. Remove out-of-date pages. Avoid duplication of metadata. Use tools and tests to understand users. Use tools to identify the best keywords for your subject. Apply these recommendations to all your pages. Print this page. Crown copyright 2020. This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk.
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Comment by Keith D Mains posted on on 24 April 2013. I noticed recently a top SEO expert ranking on page 1 of Google for a search for my own name after I had made a post on said SEO's' blog. I investigated this and found that this strong ranking was due to settings repeating my name on his site in cose proximity. Now in the example above you point out a site ranking above the Gov site with incorrect information.
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Google penalties in search engine optimisation derive from algorithm updates. The Penguin penalty, for instance is a filter that punishes websites where poor quality backlinks are published. The Panda penalty takes on websites whose content doesnt comply with quality standards typically keyword lists. These penalties are not entirely dictated by algorithms: they can also be inflicted manually by Googles engineers. In the blink of an eye, a website can go from ranking first in the SERP to plummeting all the way down to the 20 th page! In its Webmaster Guidelines, Google lists the techniques which should be avoided to prevent a website from being penalized. HOW CAN YOU KNOW IF YOUR WEBSITE WAS PENALIZED BY GOOGLE? How can you know whether your website or some of your pages were penalized because of Black Hat Google SEO? You may learn about it.: By receiving a message from the Google Search Console. By noticing a change in your pages ranking or a sudden traffic drop. HOW MUCH DOES A SEARCH ENGINE OPTIMISATION STRATEGY FOR A WEBSITE COST?
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